Monday, March 10th

8:30 am

Keynote        
presentation-iconBarry Stamos, Global Practice Leader, Strategy & Innovation at Acxiom; 
A Good Product Sells Itself
9:45 am

Keynote        
presentation-iconDebra Weissman, Chief Product Officer at Apollo Group, (University of Phoenix)
The Future of Product Management
11:00 am

Keynote    
presentation-icon Raj Mukherjee, Vice President, General Manager at GoDaddy
Experience-Driven Product Planning
12:00 pm

Lunch and networking break



Product Strategy & Management

Product Innovation & Management

Experience Design

User Experience

Customer Experience

1:00 pm

Suzette Skulan, Commercialization Product Manager at Clorox
Integrated Commercialization Planning
presentation-icon
Wes Donohoe, Director and Lead Product Manager at Live Nation
Collaborative Innovation
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Sacha Adam, 
Senior Product Manager, TurboTax at Intuit

Voice of Customer Excellence
presentation-icon
John Boykin, 
User Experience and Design Consultant

Getting More Users Across the Finish Line
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Kelly Braun, 
Sr. Director of User Insights and Analytics at Walmart eCommerce

Integrated Customer Experience
presentation-icon
2:15 pm

Elizabeth Cavanagh, Principal at Cavanagh Consulting; author of “How to Launch a Product Faster”
Product Launch Planning & Optimization
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Al Adamsen, 
Founding Partner at PCS Partners

Evidence-Based Decision Making in Product Management
presentation-icon
Ken Kring, 
Director of Product Development at Sears Holdings; 
author “Business Strategy Mapping”

Experience Design
presentation-icon
Micah Alpern, 
Senior Product Design Manager at LinkedIn

Designing for Touch
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Reginald Chapman, 
Director, Customer Advocacy/Experience at SanDisk

Customer Value Chain Mapping
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3:30 pm

Shannon Field, 
Senior Director of Product Management at Trulia

Go-To-Market Planning
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Deepak Sharma, 
Director at Simon-Kucher Partners

Pricing to Capture the Value of Innovation
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Anshuman Taneja, 
Director of Digital Pharmacy Product Management at Walgreens.com

Product Optimization through “Test and Learn”
presentation-icon
Latha Swamy, 
Transformation Coach and Agile Practices Lead at GE Global Research CoE

Agile UX Transformation
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Roy Barnes, 
Customer Experience Expert at Blue Space Consulting

Maximizing your Return on Customer Experience
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4:30 pm

Networking Reception




Tuesday, March 11th

8:30 am

Keynotepresentation-icon
Roy Barnes, Customer Experience Expert at BlueSpace Consulting
Defining and Delivering Product Experience
9:45 am

Keynote     presentation-icon
Product Roadmap and Vision Planning
Alex Castro, Vice President, Product Management at Electronic Arts
12:00 pm

Lunch and networking break



Product Strategy & Management

Product Innovation & Management

Experience Design

User Experience

Customer Experience

11:00 am

Erin Liman, 
Founder and Innovation Accelerator at Innovation is Social

Persona Development & Utilization
presentation-icon
Ben Newell, 
Director of Product Management, TripCase at Sabre Holdings

Agile Product Management & Roadmapping
presentation-icon
Lowell Goss, 
Global Head of UX and Design at Telenav

Influencing Behavior through Design
presentation-icon
Erin Liman, 
Founder and Innovation Accelerator at Innovation is Social

Persona Development & Utilization
presentation-icon
Brian Border, 
Director of CRM Marketing at Shutterfly

Multi-Channel Customer Loyalty
presentation-icon
1:00 pm

Arik Johnson, 
Founder and Chairman at Aurora WDC

Identifying Market Opportunities
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David Watta, 
Vice President of Commerce at Maker Media

Simplified Product Portfolio Management
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Malini Bakshi Leveque, 
UX Architect at Hewlett-Packard Converged Systems

Designing the Way Forward
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Tatiana Mejia, 
Senior Product Marketing Manager at Adobe

Feedback Optimization
presentation-icon
2:15 pm

Keynotepresentation-icon
Ken Kring, Director of Product Development at Sears Holdings; author “Business Strategy Mapping”
Product Management & Business Strategy Mapping
4:30 pm Networking Reception
510-984-3026
Gateway Analytics Network
2625 Alcatraz Avenue, #341
Berkeley, CA 94705